MR. GOVINDA AGARWAL

Q. How do a company’s vision and mission statements influence its daily operations and shape its long-term strategic planning?

A company’s vision and mission are key to shaping both daily operations and long-term goals. Orbit’s vision to be present in every home with safe electrical goods inspires a focus on quality, innovation, and customer trust. Its mission to be a leading name in electrical solutions drives investments in advanced manufacturing, efficient logistics, and global expansion. Since 1996, Orbit has delivered reliable, expertly engineered products, staying true to its commitment to safety and excellence.

Q. With a vast portfolio spanning thousands of products across diverse industries, what is your company’s core value proposition, and how do you ensure consistent quality and differentiation in a highly competitive market?

Our core value proposition lies in reliability, safety, and innovation. While we cater to multiple industries, what differentiates us is our unwavering focus on quality, certified manufacturing processes, and commitment to technological advancements. We ensure consistency through robust in-house testing labs, strict quality control protocols, adherence to national and international standards, and a customer-first approach. Differentiation comes from custom solutions, quick turnaround times, and a reputation built over years of trust.

Q. Given your broad product portfolio, including power cables, CCTV, LAN, solar, submersible, welding, and HOFR rubber cables, are there particular product categories you are prioritising for accelerated growth or strategic focus?

Yes, we are currently placing strategic focus on solar cables, LAN & CCTV cables, HOFR rubber cables, and HRFR cables, given the rising demand from the renewable energy, infrastructure, and industrial safety sectors. These categories align closely with India’s push towards green energy, digital infrastructure, and enhanced safety compliance, making them key growth drivers for the near future.

Q. How has the company addressed the sector-wide challenges of regulatory approval delays, and what strategies are being considered to overcome or mitigate these hurdles moving forward?

Regulatory delays are a challenge across the industry. To address this, we have created a dedicated compliance team to proactively work with certification bodies, maintain documentation, and stay ahead of policy updates. We also maintain transparent processes and ensure our labs and manufacturing facilities are always audit-ready. Moving forward, we’re investing in digital document management and faster product prototyping to minimize waiting periods and speed up approvals.

Q. What key targets has the company set for the coming years to achieve zero accidents, unprecedented safety progress, and become India’s leading cable manufacturer? 

Safety is a non-negotiable priority. We have set a zero-accident target supported by enhanced workplace training, automation in high-risk areas, strict SOPs, and routine audits. To achieve industry leadership, we’re focused on expanding capacity, introducing high-performance cables, strengthening after-sales support, and doubling down on R&D to stay ahead of market needs.

Q. What are your medium- to longterm sustainability goals, and do you aim to achieve specific targets such as carbon neutrality or zero-waste manufacturing?

Sustainability is embedded in our roadmap. Our midterm goals include reducing energy consumption per unit output and increasing the use of recycled PVC in our manufacturing processes. Long-term, we are working towards carbon neutrality by 2035 and achieving zero-waste manufacturing through material reuse, efficient waste segregation, and green supply chain practices. We are also investing in pollution-free machinery to further minimize our environmental footprint. These goals are supported by ESG tracking systems and collaborations with sustainability consultants.

Q. How does your company plan to integrate Industry 4.0 technologies such as IoT, AI, and automation into its manufacturing operations to drive innovation and efficiency?

We are actively adopting Industry 4.0 solutions across our operations. Smart sensors and IoTenabled systems are being deployed for realtime quality monitoring. Predictive maintenance powered by AI is reducing downtime. Automation is being introduced in testing, packaging, and material handling to boost throughput and consistency. These technologies are helping us not only enhance efficiency but also strengthen product reliability and traceability.

Q. How do you envision the company evolving over the next few years, and what are the primary goals you aim to accomplish to realise that vision?

We envision becoming a future-ready, globally competitive cable manufacturer driven by innovation, sustainability, and customer-centricity. Our goals include expanding our market footprint across India and key export regions, strengthening brand equity, launching next-gen smart cable solutions, and building a workplace culture that attracts top engineering and management talent. We also aim to become a publicly trusted, highvalue company with strong shareholder confidence, actively participating in major global infrastructure and energy projects. Every milestone will bring us closer to being a partner of choice in the evolving electrical ecosystem.