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RE Developers are Worried of Transmission Woes

RE Developers are Worried of Transmission Woes

Interview

JOINT MANAGING DIRECTOR

( ELECTRACON PARADISE LTD. )

DHRUV NARANG

1. Please take us thorough the journey of Electracon Paradise over the years?
 

Ever since its inception in 1968, Electracon Paradise Ltd. (EPL) has built an enviable reputation in the field of Electrical Silver Contacts. The Company is known for the reliability of its products, high standard of materials used and the quality of workmanship employed. From the top management to the shop floor, everyone at EPL is motivated by company's goal of exceeding customer expectations by supplying quality products.

Over the last 50 years, EPL has developed a professional approach to training; we have focused on Japanese manufacturing systems, which has resulted in a workforce that is not only highly skilled, but also highly tuned to quality.

EPL started its journey with a few German Welding Machines half a century ago and now boasts of a state of the art, fully vertically integrated, plant with complete in-house silver alloy production. We now house approximately 70 German Bi-Metal Rivet Welding Machines & Cold Forging Rivet Machines, as well as extensive advanced machinery to produce silver contact tips and discs. State of the art Schlatter Welding Machines have also been commissioned for Silver Contact Assemblies.

2. Tell us a bit more about your product, expansion plans etc.

Silver Contacts are the heart of any switching device as they control the flow of electricity. We manufacture the complete range of silver contacts from Silver Contact Rivets and Silver Contact Assemblies to Silver Contact Tips, etc. Silver contact raw materials (SILVER-Nickel-TinOxide- Graphie, etc.) are extremely crucial as its properties are the deciding factors for efficient and reliable operation of the electrical contacts and hence the switching device.

We possess a long and close association with electrical industry and our experience gained from deep knowledge of modern electrical equipment has given us a push to grow and diversify our business by continuing to build on our core competency of silver contacts while creating more value for our customers, our suppliers and our employees. We currently cater to the low voltage electrical industry; our RnD team has now developed the complete product range for the medium and high voltage industry and we will soon be catering to the full range of the industry. 

3. What are the unique services and initiatives offered by EPL?

Silver Contacts are the core of our customer’s products and we understand that our success is mutually inter-dependent. Therefore, we believe in adding our knowledge and experience to their product development and manufacturing. We pride ourselves in not only being manufactures but partners in our customer’s product development.

Pure silver has the highest electrical and thermal conductivity of all metals. Our research and development team is constantly working and developing innovative electrical contact materials to try and further maximise performance and efficiency.  

4.What are the different strategies adopted by “Electracon Paradise” to contribute in sustainability?

In today’s highly competitive world, consistent and high quality products at low costs are the need of the hour. Lean manufacturing and constant value engineering have become an absolute must. We are adapting key Japanese manufacturing systems and are working closely with our customers in order to value engineer our products in a manner such that raw material costs come down without hampering product quality. Since silver contacts are the heart of any product, there is an immense responsibility on our shoulders, which we do not take lightly.

5.What hurdles does EPL face?

Logging heads with companies that compromise product quality for a more competitive price is frustrating as that is something we refuse to do.  Since silver contacts are the heart of any product, there is an immense responsibility on our shoulders, which we do not take lightly.

6. Does Electracon Paradise have any initiatives towards CSR (Corporate Social Responsibility)?

We are Electracon Paradise belive that charaity begins at home. Through sustainable measures, and actively contributing to the economic and social welfare of the community in which we operate, we create value for our nation.

The health and safty of our community is of primary importance to us. Our focus on the health and nutition of our community has ensured that we create a daily meal programe in which members of our community are provided with nutraituons meals. After all without a healthy body and mind all other aspects of life cannot be enjoyed. 
We also sponsor Children with Cancer whose families do not have the means to support the medical treatment. 
 
7. What message do you want to give to your peers?
 
India has a unique advantage in the global economy as we will have the world’s youngest population by 2022. Today, 65% of India's population is of working age and this gives us a huge competitive advantage. I would urge my peers to take advantage of the Make In India Movement as well as the skilled manpower resources available and set their sights on the global market. This being said, creating a mark in the global electrical market is only possible if we make trust and quality the cornerstone of our business.