17 Aug 2020
Mr. Rajesh Kumar, Director - Marketing, Eaton Electrical Sector India
The current pandemic has hit businesses hard and it would take months to recover out of it. Eaton is no exception and we are also treading cautiously with our business. We are seeing Work from Home as an emerging trend which is creating fresh demand for power back-up (UPS) for home usage. Also, the stress on the network to serve 24X7 is driving growth in Data Center market making large Colo players accelerate their expansion plans. Enterprises are also re-looking at their businesses and we expect consolidation to reduce costs at every level while some might even expand wide to avoid a single point of failure leading to a complete collapse of their operations. Eaton is ready to address such emerging demands of the enterprises with is unique and innovative power management solutions. Eaton has some unique and very reliable solutions for Renewables and Utilities as well which is in high demand and we are working closely with these segments.
Post Covid 19 Marketing strategy
Typically Marketing Strategy remains steady for 2-3 years whereas the objectives and the tactics alter basis the need of the markets and business. The year 2020 has been unique till now and even the best of the marketing strategies framed by the businesses are back to the drawing board for a complete makeover. In India we are amongst the top brands providing power management chiefly - single and three phase UPS, Medium & Low Voltage Switchgears and Fuses serving segments like IT and data centres, Industrial, Electric utility, Buildings, Government and Machinery OEMs.
Our marketing efforts are now focused on supporting business by creating strong brand pull thru Thought Leadership activities, following channel friendly practices and staying connected with customers and consultants. We are using digital medium extensively in our marketing efforts and have been successful during the national lockdown period. We have amplified our efforts on demand generation to provide a healthy funnel to sales.
We are extensively available at EatonElectricalIndia@Eaton.comto support our customers and partners for every need.
Evolving trends of customer experience
Digital transformation in marketing refers to the shift from digital complacency to the active pursuit of digital excellence through the proper usage and optimization of one’s digital channels. At Eaton we are in sync with the changes in the digital landscape and we have numerous tools available for our customers to support their work.
Website (Eaton.in) is the most important tool in digital customer experience, and we are currently revamping our website to make it more user friendly and appealing. We believe in sharing knowledge with others, most of our sales tools can be accessed online by anyone anytime for free.
Year 2020 is a year of social distancing and people are left only with digital medium as a choice to connect with each other. We believe in the power of digital and would use it to propel the business to the next level by keeping our customers and partners in all our digital transformation plans.
Complementing Digital India initiative
Eaton is deeply committed to India. We are consistently investing in expanding our manufacturing, engineering and services footprint in the country; thus, leveraging the diverse opportunities that the country offers. Eaton has set up a global innovation centre in India over a state-of-the-art 390,000 sq. ft. facility at Magarpatta City in Pune. In terms of technology, in Pune we have 2000 plus engineers working in our R&D facility developing innovative solutions for the world. We believe in innovation and investment, in order to grow organically. We provide customized products worldwide, and we can claim a position as one of the top electrical companies.
Integrate Eaton Made in India Video – Link - https://youtu.be/Atq7uWxOwMs